“I spent all week busy doing stuff, lots of stuff, but nothing really happened.” “I spent so much time on social media and answering emails” If this sounds like you, I suspect that while you feel overworked and streeeeeetched to the brink of busy, you don’t actually have the new business or new leads your …
Author Archives: N.E.MCKNIGHT
Value Stack vs. Value Lack
What is a Value Stack? Value stacks are our offer’s way of speaking to our client to tell them what we do and what we charge. Too often, it’s overvalued or under-paid. Enough of that nonsense. They’re a sales tool – a way to overcome objections, make you stand out from competitors, and for getting …
Mentorship Matters
What do you know about running a successful business? It’s rarely (if ever) taught in school and quite frankly, most of us only learned out of necessity. I get it. You wear a million hats and are expected to be the master of all of them. CEO’s and Founders especially fall into this category. I …
Shelf Help: Our Top 5 Book Recommendations
If you’re anything like me then you probably have what is laughingly referred to as “shelf help”, not “self help”; shelves upon shelves of all of the best business books. I have dozens that I have yet to read, and honestly, probably won’t get around to most of them. But, what I have found, beneath …
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What Being a Fruit Spy Taught Me About Business
I always pick out the best avocados because for the summer prior to my 4th year of university, I was the best Fruit Spy in all of Ontario. Recently John Romaniello wrote a post about how a chance encounter in an NYC grocery store led to his hatred of both avocados and Denzel Washington. The …
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Quash Buyer’s Remorse in 3 Steps
Congratulations! You’ve made the sale! Your genius was visible, your script was persuasive, and you promised to solve all of your client’s problems. So, now what? Client onboarding is essential to making your new customer feel welcomed, to support their buying decision and negate buyer’s remorse, and to set them up for success. Successful clients …
Your Calendar is a Sacred Space
Your Calendar is a sacred space “Learning to ignore things is one of the great paths to inner peace.” —Robert J. Sawyer As the CEO/Boss/Supreme Leader/Head Honcho of a company, you will experience constant demands for your attention, time, and energy: sales calls, meetings with your team, admin work, family time, running errands, checking your …